Tag Archives: photographs


Provence-Alpes-Cote d’Azure?  or Providence Rhode Island?

Neither!  Provenance… which is from the French provenir, “to come from”.  The word refers to the chronology of the ownership or location of a historical object, but I like to think it can be applied to residential housing of any age.  Allow me to explain how proper “provenance” can add tens or even hundreds of thousands of dollars to the final selling price of your home.

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Really, do you have to do that to get someone’s attention?  Thankfully not when it comes to advertising real estate but I’ve seen some pretty crazy attempts to position a property ahead of the pack.  In Spain for instance, there’s a series of ads where the creative staff were asked at what point do people come to the realisation: “I need a house”. One answer was: “When you’re having sex in the car.”

The Spanish being Spanish (I’ve got Spanish blood – mmm – don’t give me any ideas!) grabbed this notion and ran with it.  A series of ads ensued, so naughty in their original form that they had to be watered down for TV.  Hilarious. (I know you are going to Google to find them, and don’t deny it!)

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